"Argonauta is dedicated to helping individuals and companies achieve positive transformation"
Strategic Alliances Consulting -
Our Approach



At Argonauta we believe that corporate success starts with a well developed corporate strategy and a well developed alliance strategy. We believe that no step should be taken until decision makers determine and examine the range of possibilities. We believe that successful alliances require a common vision and consistent goals by both partners and an on-going sustained effort by both partners.

Our work with clients covers every step of this process. We help firms develop or clarify their strategy. Through a structured and comprehensive process we ensure the facilitated discussions are strategic, all encompassing, and well grounded.

If the best strategic alternative is an alliance, we work with our clients to identify the right partner. Once a partner has been identified, we work to ensure strategic alignment and cultural compatibility, and to develop a negotiation strategy. Once the deal is concluded, we work to maintain alignment and synergy between the companies.

At Argonauta, we also believe in strengthening the intellectual capital of our clients. We not only help executives make better strategic decisions, but we can coach them to enhance their strategic thinking ability.

Our goal is to help our clients grow profitably and sustain that growth.

Argonauta has extensive experience in strategic alliances and corporate strategy. We are leaders in our field




The Need

Alliances create value. They enable companies to keep pace with change, with growing competitive pressures, and with increasing customer expectations.



What We Provide

Argonauta offers six distinct services. Separately they address an individual's or a firm's specific need. Together, they form a comprehensive plan for corporate success.

Strategic Alliances Resources

Gonzalez, Maria. "Strategic Alliances: The Right Way to Compete in the 21st Century"Ivey Business Journal (September/October 2001): 47-51. (pdf)

Gonzalez, Maria. "Shifting the Performance Curve" Ivey Business Journal (July/August 1999): 18-23. (pdf)

Gonzalez, Maria. "Synchronized Strategies" The Journal of Business Strategy (May/June 1997, Volume 18, Number 3): 9-11.

Gonzalez, Maria, and Mintzberg, Henry. "Visualizing Strategies for Financial Services" The McKinsey Quarterly (1991, Number 2): 125-134.

Contributed to:

Corporate Strategy Board (Washington). "Institutionalizing Alliance Capabilities" (August 2000).

Insurance Advisory Board (Washington).
"New Ventures for an Uncertain Economy: Reinvigorating Growth and Profitability Through External Business Development" (2001).

Gonzalez, Maria. “Case: The Hewlett Packard Company”, published in The Strategy process, Quinn, J. Mintzberg, H., James R., New Jersey, Prentice Hall, 1988: 875 – 898